Fall 2015 Collaborative Session Notes
Alumni Newsletters
Convener: Missy Garrison, Rosecrance [email protected]
Scribe: Tania Bhattacharyya, New Directions [email protected]
Participants:
Heidi Solomonson, Hazelden Betty Ford [email protected]
Stacey Miles, Hoag Addiction Treatment Centers [email protected]
Diana Foster, The Canyon at Peace Park [email protected]
How Rosecrance’s newsletter works:
-Ask the alumni what they what want and go from there
-Ask for alumni’s commitment
-First alumni newsletter was one page, started by just trying to get people involved, later newsletters, increased to include patient information and anniversaries
-sent them out electronically, then constant contact
-Had an alumni agree to write a monthly article for each one, was very personal and written for alumni specifically
-have gotten donations from alumni due to the newsletter when they see the events coming up
-newsletter goes to the families as well
-they can choose if they want it via email or mail
-alumni have jumped into help, takes a ½ day of my time
-talk about what happened last month and what is coming up
Hazelden Newsletter:
-covers upcoming events (national and local)
-chapter directory, anniversaries, milestones, ways to be of service, highlight an alumni or patient, recaps of events from previous months, alumni staff and contact info
-alumni page on website has lots of photos, we asked the patients what they would want to see
-have a name for the newsletter, i.e. Rosevine
-Hazelden Corporate Database team- 12 employees.
-manages mailing database, EHR, Raisers Edge
-have a form on alumni page to update your contact information